Since the beginning of 2020, Alexander Erlacher has been strengthening the Signogy GmbH team as Director International Sales. With this personnel decision the software specialist from Gronau underlines the strategic orientation towards growth on the international market.
Alexander Erlacher brings more than 20 years of experience in sales to his new position, most recently as Vice President Business Development and authorised signatory for a German digital signage provider. Erlacher’s main tasks are management, controlling and expansion of sales activities in international markets.
“Crossselling is an important topic. When customers enter a shop, they want to be given comprehensive advice – not only about the product, but also about all the services and possibilities around it. That is what Signogy is all about. We easily combine information, services and impressive presentations. The basis for a great customer journey”, is how Alexander Erlacher describes central arguments for Signogy.
André Brinkmöller, Managing Director of Signogy GmbH, is also pleased about the new reinforcement: “With Alexander Erlacher, we have been able to gain an experienced and well-connected industry expert. He perfectly complements our sales team with Sales Director Marcel Johne and is an important building block for our future expansion”.